Action Insight Management
Action Insight Management, a shopper insights business based in Falkirk, is working with 2kt to develop a suite of innovative software tools to help increase brand producers' profitability.
Key to the function of Action Insight Management is an easy-to-use set of modelling tools which give specific, precise and actionable insights into how shoppers are actually buying (or not buying) a producer’s product in each retail outlet. However, the business has identified that the high manual input time to sort base data and analyse results is creating a workload bottleneck that will restrict its growth.
The project, with 2kt partner Stevenson College Edinburgh, is looking to automate the manual input processes and build predictive modelling tools which will be tailored to each brand owner’s products.
By developing a quicker, fully automated model Action Insight Management hopes its service will enable a web based version, be faster for their customers and attract a wider customer base including global clients to drive its planned exports.